Microtrends To Amplify for Transformation

Microtrends To Amplify for Transformation

How does change happen?  I saw a book in the airport about microtrends and how they give a glimpse of the possible future. Microtrends are new behaviors, actions or directions that are just starting to emerge but have the energy and excitement to expand into something significant.

I’ve long thought that dramatic and rapid change happens when we see the opportunities in new microtrends and work collaboratively to support and spread those new directions.  


Some of the microtrends I see are:

  • Healing and arts driving change: Resonance Network is convening healers and artists to identify collaborations and ways to build community.
  • Governance networks and participation:  food policy councils writing policy for city sustainability plans.
  • New community places and spaces: maker spaces, community and school gardens, co-working spaces, libraries adding functions like showers and PO Boxes for homeless people.

What microtrends do you see? Let us know in the comments below.


How can we help these new directions go viral?  


Communities of Practice

One of the most  powerful ways to amplify an emerging trend is to virtually convene groups or networks around the country (or world) who are working in this area as a community of practice where they can share what they have been learning in their local project(s), get support for challenges and learn more about building expanding networks of networks. This information could then be distilled and shared broadly to other communities so that they can quickly implement and adapt the new strategies.

I feel that supporting these types of communities of practice is one of the most important ways foundations can increase their impact.

Another way to expand your approach is to find other communities who want to experiment and try out your strategy and then set up virtual sessions over a six month period where you can share what you have done. These sessions should  also help people plan and strategize how they can adapt your ideas to their community. Having the sessions last over a six month period will give the communities time to try out specific steps, them come back to the group and talk about their successes and challenges. This is like the community of practice idea described above but with newbies. You can do this if you add $15-30,000 to grants you apply for to cover the staff time to facilitate these sessions and coach individual communities between sessions.

Another version of this is to turn what you have learned into products that you can share and/or sell to others. The Food Corridor did this when they developed a Shared Kitchen Management Tool.

Another final way  to accelerate the expansion of emerging practices is to provide support for network support structures. In addition to resources for communities of practice, networks around emerging areas need to develop communications ecosystems for expansion. This is a huge gap in that platforms that fully support self-organizing and the sharing of curated information do not currently exist. But patching together the use of zoom, google docs, discussion groups such a Facebook groups or Buddypress, slack and email/enewsletters is a start.  Another support that networks need for expansion is training/information in skills such as:

  • using self-organizing strategies to expand your network
  • Facilitating deep reflection so that your strategy is continually improving and making breakthroughs
  • developing information toolkits from your practice and experience so that others in other communities can adapt your strategy
  • Identifying existing networks that may be interested in helping their projects or communities try out your strategies and having conversations with them.

2 thoughts on “Microtrends To Amplify for Transformation

  1. Thanks for this June, I always look forward to your and others posts here! Tuning into and supporting “microtrends” seems like an important and useful thing network weavers can and should do. Especially if we want to maximize the relevance and generative impact of our work.

    I see this role including identification of metatrend themes emerging across individual initiatives and microtrends. One metatrend I see are changes around the concept of ownership, catalyzed in many ways by advances in information and communication technologies (ICT). This metaperspective can help us see that some microtrends may not be what they appear (or hope) to be, nor as aligned as they could be.

    In some ways we’re moving toward a post-ownership society focused more on access (e.g. subscription). Others are focused on sharing, where ownership (or at least use) is distributed. But if ownership of the social and technical “platforms” supporting those approaches is not explicitly and appropriately addressed, they may in fact lead to increased concentration of ownership, and/or wealth and control.

    Microtrends related to cooperative forms of ownership (e.g. worker, producer, consumer, intermediary) represent a more explicit focus on owning/controlling the means of production and/or distribution. Platform 6 is a great example of an initiative exploring how networks and communications ecosystems like you mention above can support and connect a community of practice (https://platform6.coop/community-of-practice) amongst the many and varied tendrils of the cooperative movement, in turn supporting cooperative Principle 6, “cooperation among cooperatives”.

    Thanks again, and cheers!

  2. Great posts!
    I can imagine two more, though they might be more than just micro…
    The entitlement and empowerment opportunities for women.
    Considering Baby Boomers and their potential as an active segment of society plus their intergenerational potential with Millenials.

Leave a Reply

Your email address will not be published. Required fields are marked *