Description

We often hear of the word “movement” in social change but what we have struggled with is the depth of the idea.

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A movement is much more than collective confrontational action. A movement offers an approach to social change that is different from and complementary to programs and collective impact. It encompasses shared, bottom-up action by a diverse collective of participants to bring wide-scale change. It often commits to shifting norms, attitudes and policies, thereby transforming the field in which social and political change happens.

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In this brief and presentation on “Understanding Movements”, we explore:

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What are movements?

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What is their relevance in social change?

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What are some of their defining features?

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How do they differ from programs or collective impact?

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Today’s challenges require ‘samaaj’ (society) to lead the conversation and the ‘sarkaar’ (government) and ‘bazaar’(markets) to listen, understand and engage with them. We see movement-based approaches build a muscle in ‘samaaj’ to play their role in the change process.

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We have put together this understanding by conversing with change-makers in the Indian context and referring to research on movements at a global scale. We are curious to know your views on it.

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Report | Understanding Movements

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Deck | Understanding Movements

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Offered by Rohini Nilekani Philanthropies

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